Joe Corchado,
Founder of JFD Sales Consulting Services.
“Understanding financing is a challenge that Hispanics face as a people,” says entrepreneur Joe Corchado.Corchado founded JFD Sales Consulting Services (Long Island City, NY) in 1997.As a member of the NY&NJ MSDC as well as on a personal basis, he helps other minority firms “understand that it’s financing that runs America, not politics.We have to be able to make a dollar, keep the dollar and have it move within our communities.”
JFD is a fast-growing company offering sales, technical support and consulting services related to office furniture for government, schools and corporations.Corchado has twelve people on staff and averages $7 to $8 million a year in sales.”Our clients’ needs are the most important thing to us.We invest in long-term relationships,” says Corchado.
“For us, supplier diversity provides an opportunity to be seen.It does not guarantee business, but at least it opens the door.”
Corchado’s family moved to New York City from Puerto Rico when he was twelve years old.Corchado started college but didn’t finish.”My masters degree is in street smarts,” he says proudly.”It has helped me develop and grow the business.”
He’s on the board of the Queens Hispanic Chamber of Commerce and has ties with the Bronx and Brooklyn chambers.He gets business through trade shows and the Purchasing Councils Expo, but networking within the community, he says, is a key component of his company’s success.
“It’s so rewarding to get the opportunity to perform a service and do it well,” Corchado concluded
